"+e:f;!0===g&&d(17,b);return}!0===g&&d(18,b)}}function g(b){document.getElementsByTagName("head")[0].appendChild(b)}function m(b,a){function d(){!0!==x&&(!0===f&&(c.readyState=void 0),x=!0,a(c))}var f=!1,x=!1,c=document.createElement("script");c.type="text/javascript";c.src=b;c.onload=d;c.async=!0;c.defer=!0;!0=== On this episode of Techsetters, co-hosts Samantha Wiener and Jenny Wang interview Carbon's Chief Marketing Officer, Dara Treseder. Dara exemplifies the traits we look for in leaders here, and she has the kind of collaborative spirit that we value so much at Peloton. Planet Fitness pandemic performance was rather opposite that of Pelotons. That was deeply powerful for me. f)k.push(f);else{d(8,a+" -> "+e[p]);return}}g(k,c)}):d(9,f)},requireModules:g,requireOne:m,define:function(a,b){var c=D();if(!0!==l)null===c?w(49,""):w(49,D().getAttribute("src"));else{if(null!==c&&(c=c.getAttribute("src"),c in e)){e[c].setDefine(a,b);return}c=s.getActialLoading();u(c)?c in e?e[c].setDefine(a,b):d(46,c):q.push({deps:a,define:b})}}}}(),s=null,z=[],I=(new Date).getTime();t(window,"require",r,!1,27);t(window,"define",F,!1,28);t(r,"runnerBox",function(a){function b(a){x in a||(a[x]=m()); Peloton has hired Dara Treseder as the fitness platform's new head of global marketing. In addition to editing feature stories, she programs Marie Claires annual Power Trip conference and Marie Claires Getting Down To Business Instagram Live franchise. We share the same wedding dates and know her from SPCC, Ibadan. You have to have a pulse on whats going on, and you have to bring in qualitative and quantitative data to help you with discernment about your marketing and communications strategy. I haven't been this crushed since 'My Sister's Keeper.'. Dara is a VC Scout for Sequoia Capital. That's what makes me proud. Barring more shutdown orders, it seems likely that budget gyms, rather than expensive gear, will drive fitness spending in rough economic climes. Marie Claire is part of Future plc, an international media group and leading digital publisher. Dara Treseder is a Senior Vice President and Head of Global Marketing & Communications at Pelotonthe leading interactive fitness platform. But when Covid restrictions eased, people returned to the office and gyms reopened, demand also eased for Peloton's . As a marketer, especially as you become more senior and people look to you to make decisions, you need to have judgment and discernment. We are in the middle of a pandemic. What's our purpose? chief marketing officer at Carbon; and William Treseder, senior vice president of product at BMNT, discuss on The Innovators podcast how they manage demanding careers and family life with two young children. }); What are you willing to do about this?. Vogue will be live-streaming the entire event. NY 10036. whenRun:function(a,c){if(q(a))b(a).onReady(c);else d(43)}}}(r),!1,29);t(r.runnerBox,"runElement",r.runnerBox.runElement,!1,30);t(r.runnerBox,"whenRun",r.runnerBox.whenRun,!1,31);t(r,"getLogs",function(a){if(!0===a){window.console.group();for(a=0;aDara Treseder's email & phone number - Chief Marketing Officer at Each app offered its own take on at-home fitness, from high intensity training to meditative yoga to competitive running. Co-founder and Chief Legal Officer Hisao Kushi put in his notice to exit 3 October, while Chief Commercial Officer Kevin Cornils stepped down as of last week. What I say might be seen very differently than [if my] amazing husband, William [might say it] as a blonde, white man. Treseder has already hired Ryan Reynolds Maximum Effort as a creative partner, having worked with the agency while at Peloton. Because there's so much changing in the world; there is so much uncertainty and ambiguity. Pregnant singer ushers in bride at a strangely unique wedding May 2, 2015 5:31 PM Nigerian pop star and mum-to-be, Tiwa Savage ushers in Dara Johnson at her wedding to William Treseder, taking place today at the Grand Banquet Hall, Civic Center, V.I Lagos. That has been a guiding principle in my life. To the happy couple, we wish you a very happy married life. I would have a better understanding of how to lead. Dara Treseder on authenticity in leadership - Work Life by Atlassian Treseder is not the first high-profile name to depart the company this month. We use data-driven decision-making to help position our investors for the successes and risks they hope to achieve. And at the same time, you also have to be data-driven because that's how you make the right big bets and communicate with the rest of the business. .image-wrapper{position:relative;display:inline-flex}.image-wrapper::after,.image-wrapper::before{background-image:var(--noscript-src);content:'';position:absolute;left:0;top:0;bottom:0;right:0;background-size:cover;background-repeat:no-repeat;background-position:center} Future US, Inc. Full 7th Floor, 130 West 42nd Street, Dara Treseder Biography | Booking Info for Speaking Engagements Dara Treseder Listen again. And seeing that representation on such a big stage meant so much to me. Ahead, she shares how she earned herself a top spot on the corporate leaderboard and how she's shepherding Peloton into a post-pandemic future. Tell us about the marketing campaign youre most proud of working on in your career. In the last few weeks, the company has parted ways with multiple high-level executives, including Treseder. Sourdough starter and TikTok have nothing on Peloton. MC:What is something you learned early in your career that shaped your journey? I think that's actually a good way to get a pulse on what's going on. Its been absolutely a wonderful experience, and what I love about it is that I am empowered to bring my full self to my job. Click Subscribe above to be notified of each edition. In addition to Treseders landmark role at Peloton, she sits on the Public Health Institutes board and is a PG&E board director. And we recognize the power of empowering those communities. Working at a startup, I had to help build the brand and generate interest, and that was amazing because when I left Carbon, it was like I had taken the company to a different level. Treseder certainly ushered new products to market, including Pelotons $3,195 rowing machine released just last week. I think it's cool what Carbon is trying to do, disrupt manufacturing and using 3D printing technology. Peloton might "not be trying" with their marketing, but Treseder has been grinding and hustling her way up the corporate ladder for years. Dara Treseder signed on as the SVP, head of global marketing and communications, in August 2020. Its healing. Learn more in our Cookie Policy. It became about what it meant as a Black woman, because people look at me and they have no idea who I am or where Im from. As CEO Chris Rondeau pointed out, Planet Fitness added 1.1 million members and doubled its store count during the Great Recession, proving that consumers value budget health options when money gets tight. You may opt-out by. [14] References [ edit] ^ a b c DiTrolio, Megan (June 30, 2021). While other people are going to be given opportunities, I have to create them for myself. On average, Dara Treseder works for one company for 2 years 8 months. Dara Treseder has been working as a Chief Marketing Officer for Autodesk for 92 days. But those days are long gone, and for good reason. Dara graduated cum laude from Harvard University with highest honors in field and holds an MBA from Stanford University. (function(){function d(a,b){C("err",a,b);(function(a,b){var d="amdLoader: errorNumber: "+a;"string"===typeof b&&""!==b&&(d+=": "+b);var l=Error(d);setTimeout(function(){throw l;},0)})(a,b)}function w(a,b){C("warn",a,b)}function v(a,b){C("info",a,b)}function C(a,b,d){a={type:"warn",num:b,caption:d,time:(new Date).getTime()-I};z.push(a)}function t(a,b,g,m,h,l){function e(f){Object.defineProperty(a,b,{get:function(){!0===m&&w(h+"->1",l);return g},set:function(){d(h+"->2",l)},configurable:f})}try{e(!1)}catch(q){try{e(!0)}catch(f){a[b]= In her role, she oversees Peloton's marketing efforts, consumer strategy and insights, communications, creative, and drives the company's growth and international expansion. A champion of public health, women's issues, and diversity initiatives, Dara is the Chair of the board of the Public Health Institute (PHI). I think that there is a nice combination of business, tech, and culture. Other women are capitalizing on that. Peloton has hired Dara Treseder as the fitness platforms new head of global marketing. REDWOOD CITY, CA - December 3, 2018 - Carbon ( www.carbon3d.com ), a leading Silicon Valley-based digital manufacturing company, today announced that Dara Treseder has joined the company as its first chief marketing officer. */ Im still reading a lot. But once I got to the United States, it became about more than my family. Dara Treseder is a proven technology business leader with expertise in building and leading high performing global marketing, communications, consumer, and commercial organizations. The influence of the worlds largest interactive fitness company has grown exponentially during the COVID-19 crisis, when gyms have largely been closed and the public has turned to Pelotons virtual workout sessions for motivation. Its exciting to embark on industry game-changing partnerships. Zwift also gained notoriety during the pandemic as a gamified cycling platform that pitted user avatars against other racers on a virtual course. I'm a staff writer and editor covering marketing, advertising and technology. .then(function (registration) { Here, she talks ambition, being a Black woman in corporate America, and the value of investing in yourself. But after moving to the United States to attend Harvard University, where she graduated with honors, Treseder went on to land top marketing roles at a succession of powerful corporations, including General Electric, Apple, and Goldman Sachs. Marie Claire. [I had a plan], I exceeded it, and we crushed it. async: 1, Coming to the realization about the importance of having that balance between the art and the science of marketing. Dara Treseder Chief Marketing Officer of Autodesk | P&L Owner | Board Director 2mo It's no longer a secret ! During the pandemic, it was helping keep you connected to people, helping with your physical and mental health. !1:s.isLoad(a)},!1,33);t(r,"toUrl",function(a){if(u(a))return s.resolvePath(a, The GSB helped me see that theres a difference between how you see yourself, how other people see you, and how you think other people see you. Everybody else gets the benefit of a doubt, and weeven in spite of proving ourselveshave to reprove and reprove. Several apps also pushed into the mainstream, like mobile fitness app TrueCoach; running and cycling app Strava; and workout and nutrition service Tone & Sculpt. Peloton hasnt announced a potential replacement for the soon-to-be vacant position. I love to sing. I've been writing in them for over a decade. She has also accumulated a series of honors, including being named one of Ad Weeks women trailblazers, Business Insiders Top 25 most innovative CMOs, and a member of Forbes list of 50 marketing chiefs who are redefining the role and shaping the future.. When you deposit $100, well add an additional $50 to your account. "",!0);d(26)},!0,35);t(F,"ring-amd",{},!0,37);t(r,"isBrowser",!0,!0,38);t(r,"specified",function(a){return null!==s&&s.isSpecified?s.isSpecified(a):!1},!0,39);(function(a,b){function d(b){function e(){var a=b.getAttribute("data-amd-preload");return u(a)?a.split(","):[]}function c(){var a=b.getAttribute("data-timeout-start");return 0Robinhood Markets Welcomes Dara Treseder to its Board of Directors }); It's great hearing two very smart people engage in authentic dialogue about what's going on in the world around us. I had some remarkable experiences at Carbon, where I led global marketing and communications. Welcome to the Pulse Community! I am actually really enjoying the Pivot podcast with Kara Swisher and Scott Galloway. In today's live edition of Remotely, Autodesk CMO Dara Treseder discusses brand building and why her design-and-make software company is taking a big bet on marketing despite the shaky economy with Ad Age Senior Reporter Lindsay Rittenhouse. While the WFH era spelled good news for at-home fitness, global lockdowns decimated the gyms profits. 2. 6. You can smell performative allyship from a mile off, especially as a Black woman. That for me was such a powerful thing, because I had majored in African American studies at Harvard, and I knew that Black people have not historically felt comfortable in spaces around physical health and mental health. Before becoming a powerhouse cycling instructor, Selena Samuela was an immigrant trying to adjust to new environments and new versions of herself. She is responsible for consumer strategy insights, communications, the company's growth and more. Peloton Appoints Dara Treseder To Lead Its Marketing Efforts Worldwide It's not that people, for the most part, might even be intending to perceive things in that way, but there's unconscious bias. A version of this story appeared in the Summer 2021 issue ofMarie Claire. We can't show up the way everybody is showing up. Peloton: Dara Treseder : Wisdom From The Top with Guy Raz g&&d(16,b);else{if("https://"===b.substr(0,8)||"http://"===b.substr(0,7)||"//"===b.substr(0,2))return b;for(var f in a)if(0===b.indexOf(f+"/")){f=b.replace(f,a[f]);if(b!==f)return u(e)?f+". DaraTreseder:I was born and raised in Nigeria. I seek impact, not glory. if(a===document||!0===h(a,d)){var l;l="function"!==typeof a.getAttribute? Pelotons stock peaked around $167 in October 2020 at the height of WFH. I also care a lot about physical health and mental health, and were motivating millions of people around the world to stay centered, active, and connected. Available via the MIT or new BSD license. My mother was very inspirational; she emboldened me to dream big. } You also have to understand what's going on in the world around you in the communities that you serve, what matters to them. window.addEventListener('load', function () { I'm intentional and clear on the goals I'm trying to accomplish and even when I fall short I dont give up., Treseder joined Peloton in August, entering as one of its top marketers after a period of explosive growth for the brand fueled by a pandemic-inspired makeover to how we approach fitness. Which begs the question: where lies the disconnect? "string"===typeof a&&"function"===typeof b?(u(a)?w("25.3",a):w("25.3"),y.define([],b)):A(a,b,"25.2")&&y.define(a,b):3===arguments.length? The most recent Peloton campaign We All Have Our Reasons. I couldn't be more proud of this campaign. Dara Treseder on LinkedIn: It's no longer a secret ! Forbes has As a marketer you have to think about everything that's going on in the cultural landscape. 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